SEO

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. The post Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse ap…

Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds. The post Shopify Now Enrolls Your Store In Every New AI Shopping Channel…

Wil, take me right to the KPI for long term sustainable GEO visibility!!

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos. The post OpenAI Founding Member: Make LLMs Write Like An Aircr…

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described. The post Google Adds Fake Author Warning To Helpful Content Gu…

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the…

Here is a recap of what happened in the search forums today...

This week, we covered the first impact felt by the Google September 2026 spam update. And then on Wednesday and Thursday we had the second impact of this spam update. Remember the AI contribution report...

Google made several changes to the about merchant loyalty program within the Google Merchant Center help documentation. The key changes are that Loyalty Customer Match expanded to AI Mode and Gemini and to more regions,…

Google seems to be testing adding tracking parameters to the link URLs within AI Overviews. If this rolls out fully, this will help you decipher when you get a click from an AI Overview in Google Search or just a click…

That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third…

SaaS loses a third of its Google visibility in a year, Realtor.com and Amazon hit record lows, Homes.com hits a record high, X jumps 33%, LinkedIn holds its June step, Reddit falls to a March low, Zoo

But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, s…

Learn how Google Search can help you improve your morning cup of coffee.

Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.

KPIs are at the top of all of our clients’ minds these days. That’s what we’re hearing about on every call as we discuss their business goals. What do we measure now in this new age of AI Search and what are these measu…

On International Translation Day, learn how members of our team bring cultural nuance to Translate to connect people globally.

301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude…

Your brand might be missing from important conversations, losing recommendations to competitors, associated with the wrong topics, or described using outdated information. AI assistants may even struggle to access your…

A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan. The post How We Build An SEO Content Roadmap For The AI Search Era (Ste…

Google's AI Mode monitoring and OpenAI's dots keep requests active, with different tasks, sources, controls, and questions about site visibility. The post When A Search Query Becomes A Standing Instruction appeared firs…

Google Local Service Ads seems to hide the phone number until you hover your mouse over the ad. I am not sure if this is new or not, but there is a big button that says "Get phone number" which is not needed because the…

Microsoft Bing is testing a new'ish section labeled "Recommended by" followed by the company making the recommendations. The weird thing is, the specific product thumbnails link to various retailers and not the place th…

Google Ads may have a bug or maybe it is testing, not showing images on sponsored product results. You can see from the screenshot below, the images that are generally shown above the ad titles and descriptions are miss…

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI Mode). Here is a screenshot of what may…

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. The post Google Tells Sites To Fact-Check AI Content Before…

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others' clips without significant changes. The post YouTube To Cut Reach Of Channels Reposting Barely Chan…

35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples.Read more ›

Google Ads will update its business name policy to allow some advertisers to use a business name that differs from the ad's destination domain. This is limited to certain cases, specifically three cases and it also excl…

Google has updated the creating helpful, reliable, people-first content help document to primarily add two new sections. First, it added that the main content is super critical, added what is main content and then expla…